How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 22.06.2025 08:32

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Good marketing is doing this well.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Product
Perception
Why are some people afraid of monsters?
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Processes
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Why do people see porn pics when they can watch porn videos instead?
Price
People
Place
Bessent Emerging as a Contender to Succeed Fed’s Powell - Bloomberg